Sigrid x Simple

Work:

Production Executive, Client & Artist Relations

Summary:

Globe partnered Sigrid with skincare brand Simple for a ‘Summer of Socials’ to help fans enjoy a summer spent together after two years of lockdowns. Simple wanted to keep skincare fuss-free so that customers could focus on what really matters: having fun with their loved ones.

Sigrid and Simple launched a competition for fans to win access to an exclusive performance at the performance at the flagship Superdrug store. Sigrid performed tracks from her latest album, How To Let Go, along with other fan favourites. The winners had the chance to meet Sigrid herself, snap a photo together and get a copy of the album personally signed - a real-money-can’t-buy superfan experience.