easy life x DHL

Work:

Production Executive, Client & Artist Relations

Summary:

Globe partnered easy life with DHL Express for the second instalment of the award-winning Fast-Track program, which aims to support emerging artists and take them from local to global audiences. The campaign culminated in an exclusive launch event at the iconic Studio 2 at Abbey Road, which was captured in a stunning hero film released on the band’s YouTube and social channels.

To make the partnership even more memorable, fans could play a bespoke mini game featuring a DHL van and the house from the band’s album artwork. Completing the game gave fans the chance to win limited edition easy life x DHL Express merch and exclusive vinyl - these immediately became collectors' items within the community.

NME teamed up with UMG and DHL Express for a media partnership promoting the campaign, with a site-wide easy life takeover of the NME homepage. The media partnership delivered more than 4.2 million impressions and 6.8K clicks, amplifying the campaign to a music-loving audience.

Click to watch: