Aitch x Relentless

Work:

Production Executive, Client & Artist Relations

Summary:

We (Globe) partnered Aitch with Relentless Energy to become the face of the brand for 2 years, with the campaign being featured across over 30 Million cans in all major retailers across the UK. The campaign centred around an on-can competition which gave fans the chance to win a ticket to an unmissable party hosted by Aitch in his hometown of Manchester.

Inspired by iconic, over-the-top music video scenes and aspirations of a ‘VIP’ lifestyle, Aitch can be seen taking the idea of #WithoutLimits to ridiculous levels in the hero campaign film.

Click to watch: